What we’re making fun of today: the “yoga” clothing line Spiritual Gangster.
Denise: Were we discussing Spiritual Gangster?
But is that the yoga clothing line?
Denise: Yes…weren’t we? Like way a long time ago?
Anyway. they’re selling it at my yoga studio, sigh
Anupa: Ohhhh. I thought it was someone else i was discussing it with. Hahahah.
How does it make you feel?
Denise: Sad. Sad at yoga people
Anupa: Why would someone think that’s an okay name for a clothing line?
Denise: Because they are yoga. They probably think they’re reclaiming both words.
Anupa: We should write an open letter
Dear Spiritual Gangster,
Denise: Lolol what?
Anupa: I am tired
Denise: I thought you were sighing about how hilarious you are
Anupa: Why is it $44?
Anupa: I wish i could comment on there
“Why is this $44?”
Denise: It comes with spiritual vibrations.
This is making me like actually mad. But also I am laughing at myself. Are people going to understand why it’s annoying?
Anupa: I think we should maybe try and explore it a little otherwise we’re going to sound like yawny brown oppositeyuppies
Denise: Ok well – I will admit, I wear Lululemon. But I always say, love the clothes, hate the brand. Their “Love! Feel! Breathe!” shit is annoying, but they do make good, structural workout clothes. Whereas…this is just about shopping. But pretending it’s deep. Yeah?
Anupa: Sure. Or “branding.” Barf. I mostly only buy Lululemon when it’s on sale. Basically nothing justifies $100 stretchy pants for me. Also, everyone in there is an asshole.
Denise: I go more for the shirts. Ummm…but also the word “gangster”?
Anupa: I know, right? It is weird because it’s basically utterly confusing? But also seems like the yuppiest thing to say ever? I kind of resent atheist, agnostic whites borrowing spirituality from yoga. Which is why I prefer the least “spiritual” studios possible.
me: And also all the models are super skinny super long-haired white girls. Kind of what I like about yoga is when women that aren’t your “typical” hot body are super muscular and flexi.
I’m sad about my studio carrying these, sob
Anupa is busy. You may be interrupting.